Why You Need a Website For Your Business

(Or How to Get a Piece of the $140 Billion Pie)

Compared to other forms of advertising, your web site is the single most economical, fastest method of telling potential customers about your business, whether that customer is across the street or around the world.  Give those internet browsers a comprehensive, organized view of your products and services with a professional website design, and you'll convert browsers into customers.

Smart, consistent marketing campaigns across different advertising media is a great way to keep your brand in front of an audience, but how much can you tell people about your business in a 30 or 60 second radio or tv ad?  How about a print ad, no matter what the size?  In fact, putting too much information into any of these tends to confuse your potential customer, so focusing on one or two important points is best.

But your properly developed website puts all the important information down in a well organized fashion so that people can find what they're looking for quickly.

It's more convenient, too.  A viewer can go to your website any time she likes, and can look as long as she wants to.  Not only can you reach that customer in San Francisco, you'll reach him at a time of his choosing, when he's most susceptible to purchasing.

So here's the rub; advertising will provide a glimpse of your business, a website will give them complete answers and contact information.  Every time you advertise, be sure to tell people about your website so they'll go to it and find out more.

In 2008, more than *140 Billion Dollars worth of e-commerce business was transacted in the retail segment alone.  That doesn't count sales offline, like people who made reservations for B& B or hotel rooms by phone or email after seeing the information online, or folks who browsed restaurant menus online to choose their dining destination.  Online retail sales rose in 2009, even as total retail sales fell due to the economy.

*140 Billion Dollars.  We thought you might like to have a piece of that pie.

 

*According to the U.S. Census Bureau's E-Stats.